Em tempos de manifestações disseminadas por redes sociais, este artigo, indicado pelo amigo e colega Prof. Dr. Luis Fernando Garcia, avalia que atributos influenciam na velocidade das mobilizações.
Traz dicas de como otimizar a velocidades das mobilizações sociais.
Predictors of Social Mobilization Speed
Jeff Alstott, Stuart Madnick, Chander Velu
Mobilization across social networks is becoming increasingly influential, but little is
known about what traits of individuals and their relationships affect their speed of
mobilization between them. We ran a global social mobilization contest and recorded
personal traits of the participants and those they mobilized. We examined how those traits
influenced the speed of mobilization. Individuals mobilized faster when they heard about the
contest directly from the contest organization, and decreased in speed when hearing from less
personal source types (e.g. family vs. media). Mobilization was faster when the mobilizer and
the mobilized heard about the contest through the same source type, and slower when both
individuals were in different countries. Females mobilized other females faster than males
mobilized other males. Mobilization was faster with young recruiters and old recruits, and
slower with old recruiters and young recruits. These findings suggest ways to optimize the
speed of social mobilization.